Key Differences among Prospects, Customers & Clients - by: Ogundeji Samuel O. (SamuelCares)
1. Prospects Prospects are people who might be interested in your product or service but have not bought yet. Key characteristics: They fit your target audience They are aware or becoming aware of what you offer They haven’t made any purchase Example: Someone who sees your Facebook post about your Digital Product and asks for details in your inbox. 👉 They are potential buyers. 2. Customers Customers are people who have bought a product from you at least once. Key characteristics: They have completed a purchase The relationship may be short-term They may buy once or occasionally Example: Someone who buys your ₦5,000 Digital Product once after seeing your advert. 👉 They are buyers of your product. 3. Clients Clients are people who have an ongoing relationship with your business, usually for services or repeated purchases. Key characteristics: Long-term relationship Trust and loyalty Often involves continuous service Example: Someone who regularly pays you for consultation, traini...